The distinctive Q8 brand, symbolised by the sails of a traditional Kuwaiti dhow, is perceived as original, modern and innovative. These values are reflected in Q8’s business.

Q8 was ahead of the times in demonstrating care for the environment as the first company to introduce unleaded fuel into Europe as early as 1985.

Since those days, a host of imaginative environmental initiatives have followed. In Denmark, Q8 was the first company to introduce screen wash pumps at service stations and to offer a windscreen wash that avoids using plastic bottles.

Rainwater recycling and solar photovoltaic power are amongst the initiatives Q8 is using in Italy to minimise the impact of service stations on the environment.

Taking environmental concern a step further, in Italy and Denmark, Q8 is trialling environmentally friendly zero carbon service stations, with a view to extending the concept across the network.

Q8 has also pioneered retailing at service stations and in Belgium is the leader in convenience stores on forecourts through a partnership with Delhaize, the country’s top food retailer. In Denmark, reflecting many people’s wish to eat healthily, organic food and coffee have been introduced into forecourt shops.

Another pioneering move by Q8 was the introduction of a secure fully automated fuel card service for international hauliers over 20 years ago. Today, International Diesel Service continues to lead the field.

Q8 produces many of the world’s leading lubricants. For example, Q8 Bach rolling oils are recognised as outstanding lubricating oils in the production of stainless steel and copper alloy sheets, and are used by leading companies worldwide.